Vineyard Real Estate – Strategic, Digital Marketing

Jen Hawkins O'Hanlon, REALTOR®


When was the last time you went shopping online? Amazon Prime, Google? Well, guess what? Selling real estate is no different. Buyers start searching for their homes online. They’re all over social media.

When you’re selling your home on Martha’s Vineyard, putting it into the MLS is just not enough anymore. The O’Hanlon Group of Point B Realty specializes in getting maximum exposure on social media and online platforms, which gets in front of most potential buyers locally and out of the area. According to the National Association of Realtors, 99% of buyers start searching homes online. 77% use social media to search homes, as well. But only 16% of real estate agents use social media for their marketing. We found only about 1% know how to use it properly. We’re part of that 1%. We utilize a disruptive, strategic, digital marketing plan that places homes in front of thousands of potential buyers weekly. In fact, you’re probably watching this video as a result of those efforts.  Now, if you’re interested in hearing how we utilize the tools of Fortune 500 companies to place your home in front of the most potential buyers, give us a call!


As a team, we work in harmony for the benefit of our clients. We handle multiple transactions at once and are able to execute a complex marketing strategy by leveraging team resources. We can be in several physical locations at once to ensure showings are always possible for our buyers and sellers. Our clients benefit from the combined experience of our agents and administrative staff.

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