Digital Marketing for Selling Your House on Martha’s Vineyard

Jen Hawkins O'Hanlon, REALTOR®


If you want to sell your house over the next several months, you will need a real estate agent who specializes in digital marketing and truly knows how to advertise properly. This video outlines how we are utilizing technology and social media to make sure your property is exposed to all possible buyers during this difficult time.

What’s happening in real estate with everything that is going on? How can anyone buy or sell a property in this new virtual reality?
While some buyers and sellers feel they need to wait and see what happens with the economy over the next few months, we also have many people who still feel comfortable moving forward with their plans. And there are opportunities for both buyers and sellers. 

As a seller, now more than ever it’s extremely important that you work with an agent who truly understands how to use digital marketing, video and social media. You see, knowing how to use it correctly, is imperative. It can mean the difference between forty or fifty people seeing your property versus thousands. 

It’s easy for agents to post homes for sale on their personal or business Facebook pages, but because Facebook is a business, they want our advertising money. We at the O’Hanlon Group are specialists in digital marketing and exposing properties to thousands of people, both on and off the Island. We’ve spent thousands of dollars in ad spend and on hiring the best trainers and coaches to help teach us how to utilize digital marketing to our clients’ advantage.

In addition to property videos featuring drone footage, we create floorplans for our listings and include 3D tours. And, we don’t just advertise the videos on Facebook, they are shown through the multiple listing service, on Zillow and other platforms as well. 

According to Forbes, 90% of customers say a video helps them in buying decisions. And also according to Forbes, 64% of customers say seeing a video makes them more likely to buy. 
So, imagine just how powerful it is to have hundreds of hours of people watching the videos we produce on the properties we sell. Watch time and clicks are imperative, especially at a time like this when in person showings are limited. 

According to the National Association of Realtors, 67% of buyers will walk through a home they see online. I know you may be thinking, right now people aren’t walking through houses, due to Covid-19. Well, we’ve got you covered. We are doing virtual online open houses. But, what’s even more important is that we know how to actually reach, target, and re-target people to get them into your online virtual open house. 

And buyers, you’ve got opportunities as well. The competition isn’t quite as steep as it was a month or two ago. Also, after this is all over, we expect there to be a surge of buyers wanting to purchase due to pent up demand and because interest rates are at an all time low. So, if your situation allows, contact me to see properties, whether it be in person with the proper precautions, through FaceTime or on a live video hosting app.


As a team, we work in harmony for the benefit of our clients. We handle multiple transactions at once and are able to execute a complex marketing strategy by leveraging team resources. We can be in several physical locations at once to ensure showings are always possible for our buyers and sellers. Our clients benefit from the combined experience of our agents and administrative staff.

Let's Connect
Follow Us